Discover the latest trends in European online shopping with insights from the E-shopper Barometer 2023 by Geopost. The report reveals that despite a 1% decrease in online shoppers, the number of regular online shoppers remains steady. Notably, 7 out of 10 regular shoppers actively engaged in consumer-to-consumer (C2C) platforms, buying and selling secondhand products.
The E-shopper Barometer 2023 surveyed over 24,000 Europeans in 22 countries, shedding light on the evolving landscape of online shopping. Interestingly, the report highlights that online shopping serves as a money-saving tool for 65% of regular shoppers.
Embracing Secondhand Platforms
The appeal of C2C platforms for secondhand products is on the rise, with 70% of regular online shoppers participating in buying or selling activities. In fact, a third of shoppers reported an increase in their secondhand purchases, while many also utilized these platforms to declutter their homes.
Notably, Dutch online shoppers are leading the trend in utilizing secondhand platforms.
Regional disparities in secondhand platform usage are evident, with varying participation rates in countries such as the Netherlands, Italy, the United Kingdom, Germany, and France.
Social Media’s Impact on Online Shopping
Social media integration is a key aspect of online shopping for most regular shoppers, with 70% using social media for inspiration and information, and 48% making direct purchases through these platforms.
