Exciting News: The European Court of Justice has ruled that Amazon must create a publicly accessible advertising repository, in accordance with the Digital Services Act (DSA) platform rules. Despite Amazon’s disappointment with the ruling, this decision marks a significant development in online platform regulations.
Last year, Amazon was categorized as a Very Large Online Platform (VLOP) under the DSA, triggering a requirement for Amazon Store to establish a detailed advertising repository for public access.
Legal Battle Unfolds
Challenging its VLOP status, Amazon argued against being labeled as the largest retailer in EU countries where it operates. They questioned why their larger competitors had not received similar designations as VLOPs.
Request for Relief Denied
Amazon sought to halt the VLOP obligations temporarily through legal channels, but the European Court of Justice, prioritizing EU interests, dismissed their application for interim measures. The court’s Vice-President emphasized that EU’s objectives must prevail over commercial interests.
Amazon’s quest for suspension was thwarted by the court
Upholding Fundamental Rights
The ruling underscored the importance of maintaining a secure online environment without delaying the goals of the Regulation on a Single Market for Digital Services. The EU legislature views very large platforms as crucial players in this landscape.
Amazon’s Outlook
Despite Amazon’s recent ban from the European Parliament, the company remains firm in its assertion that it does not fit the bill for a VLOP under the DSA. This ongoing saga reflects the evolving dynamics of digital regulations in the European market.
