Unlocking the Power of Private Sales: eBay’s Success Story in Germany
Discover how eBay is revolutionizing the e-commerce landscape in Germany with a surge in consumer-to-consumer trade. The platform has seen a remarkable increase in sellers, driven in part by the elimination of selling costs. But that’s just the beginning…
Since March 1st of last year, eBay.de has seen a boom in private sales, creating a thriving environment for C2C trade. The result? Twice as many new sellers joining the platform and a resurgence of inactive sellers.
More Sellers, More Products
eBay’s private sales have exceeded all expectations, with ‘several hundred million euros’ worth of transactions. From electronics to collectibles, the platform has witnessed growth across all categories. And with a 20% increase in private listings, more Germans are embracing eBay for both buying and selling.
“Private sales have strengthened our company” – Oliver Klinck
Oliver Klinck, head of marketplace activities in Germany, highlights the impact of private sales on eBay’s growth, stating, “They have significantly strengthened our company and provided the necessary impetus for our growth in an overall shrinking ecommerce market.”
C2C Platforms Popularity
The rise of C2C platforms is a trend sweeping Europe, with 73% of German regular shoppers engaging in secondhand transactions. eBay, with its localized approach through eBay Lokal, sees immense untapped potential for growth, especially on the supply side.
Unlocking the Untapped Potential
Klinck envisions a bright future for private sales in Germany, describing the market potential as “enormous.” With initiatives like eBay Lokal supporting neighborhood trade, eBay is paving the way for more individuals to jump into the world of online selling.
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