ESG Investing and the Popularity Asset Pricing Model (PAPM)

Buck Journey Team
By Buck Journey Team - TEAM

Learn about personalized multiple account portfolio optimization by author Thomas M. Idzorek, CFA as featured in the Financial Analysts Journal and co-author of Popularity: A Bridge between Classical and Behavioral Finance from the CFA Institute Research Foundation.


Environmental, social, and governance (ESG) investing is complex. Dive deep into the nuanced perspective and analysis that the topic deserves and rise above the politicized landscape.

Introducing the concept of popularity asset pricing model (PAPM) to understand the different impacts of ESG analysis on risk and expected return. Head over to learn more and broaden your knowledge horizon!

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While most finance professionals know about the capital asset pricing model (CAPM), the popularity asset pricing model (PAPM) knowledge is significantly limited. Learn more about the PAPM to broaden your finance and investment expertise.

Eugene Fama and Kenneth French’s perspective on “disagreement” and “tastes” as the two missing ingredients from the CAPM that affect asset prices. Explore how the PAPM incorporates both ingredients in a generalized equilibrium asset pricing model.

Enjoyed the insights? Learn more from “Personalized Multiple Account Portfolio Optimization,” and Popularity: A Bridge Between Classical and Behavioral Finance, and don’t forget to subscribe to the CFA Institute Research and Policy Center.

For CFA Institute Members:
Access professional learning (PL) credits using the online PL tracker for ongoing learning from content on Enterprising Investor.

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