Discover the Key to Financial Advisers’ Value for Investors
Did you know that 72% of investors believe that the true value of financial advisers lies in the relationships they build, according to a recent Vanguard investor survey (source)? The remaining 28% attribute value to services such as creating financial plans and maximizing investment returns. This highlights the crucial role that client relationships play in financial advising.
In today’s digital age, financial advisers must embrace technology to continue fostering these relationships effectively. With face-to-face meetings now limited, technology is essential for advisers looking to expand their practice during and after the pandemic.
Enhancing the Client-Adviser Relationship with Technology
Technology is the bridge that allows financial advisers to connect with clients in a meaningful way, even when physical meetings are impossible. With 95% of consumers valuing tech-savvy advisers, it’s clear that technology plays a critical role in building trust and rapport.
1. Engage with Clients on Social Media
Shift your client outreach efforts to social media platforms, where you can proactively build relationships. Leveraging platforms like Facebook and LinkedIn allows you to establish trust and credibility through personal interactions.
By sharing relevant and educational content, you can position yourself as a trusted source of financial information, catering to the needs and concerns of your target audience.
2. Share Credible Content
Utilize social media to educate your audience about financial topics that matter to them. By providing valuable insights and personalized advice, you can establish yourself as a trusted financial expert.
3. Explore Paid Social Outreach
Enhance your social media presence with targeted paid ads to reach a larger audience and amplify your message. Strategic advertising can help you boost your credibility as a financial thought leader and attract potential clients.
By integrating digital tools into your practice, you can revolutionize how you engage with clients and prospects, ultimately strengthening your client relationships in a virtual setting.
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Disclaimer: The views expressed in this post are solely the author’s opinion and should not be construed as investment advice. The opinions presented do not necessarily reflect the views of CFA Institute or the author’s employer.
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