Discover the success of the curated Home24 marketplace, where third-party sellers have achieved over 100 million euros in sales since its launch in 2022. This home and living ecommerce platform, based in Berlin, offers a product range of over 250,000 products in Europe and over 200,000 products in Latin America. With a presence in multiple European countries, Home24 has cemented itself as a major player in the industry.
The Marketplace’s Growth
Since its launch, the marketplace has steadily expanded, with product categories including accessories, garden equipment, furniture, and home textiles. In just over a year, the external sales from third-party retailers have surpassed the 100 million euro mark, reflecting the marketplace’s rapid growth and success.
‘Home24 rapidly expanded its range without building up additional inventory with the marketplace.’
Senior Vice President’s Perspective
Tobias van der Linden, senior vice president Commercial Platform at Home24, emphasizes the marketplace’s role in solidifying the company’s position as a leading specialist in online furniture retail. With a focus on curated products, Home24 has become a one-stop destination for home and living essentials, offering a wide range of exclusive own brands and attractively priced items.
‘Choosing a curated marketplace has helped us solidify our image as specialists.’
